The 8 Second Rule (not to be confused with the other one where.... yes you can still eat that.)
It's pretty widespread marketing knowledge now that humanity has lost it's collective mind and can only focus for 8 seconds or less on anything online. In a nutshell, marketers are pushed to create "content" that wraps itself around that rule like a snake...in order to grab the attention span derived mind of whomever it stumbles upon.
Now while this may be true, I have decided to be a rebel with a cause (a personality defect or attribute depending on your attitude) and buck that system. Meaning, I am not going to create anything for myself with that rule in mind.
While I can't change the world, I don't have to give in to the glaringly unhealthy way in which our minds are losing focus and ground everyday and jump on the bandwagon.
I also have a hard time believing that humans want this as I find more and more that people are getting tired of all the little things that the 8 second rule pushes us to do as marketers.
It's a matter of respect for humanity coupled with what is probably an extremely naive/glass is going to be half full again way of thinking that I strive to promote creating, marketing, and engaging with the intention on education and long term success.
I also think that all of this nonsense will at some point turn around. Why? Because we are hungry for knowledge, connection, and respect.
I happened upon a recent article where Gen Z is leaning towards throwing out their smartphones and jumping to archaic (yet so so freedom inducing) flip phones. I think this may show a positive sign that things are starting to tilt in the opposite way and that when we find something interesting, we have much more attention than 8 seconds.
The overall collective loss of attention coupled with so much dopamine from our online activities is not only affecting our ability to learn, understand, and comprehend information; it is also affecting the very way we relate and connect with each other.
Maybe Gen Z is going to turn this ship around. Don't you just love young people. I know I do. Let's give these kids a break, they have a lot to do.
The Uptown Secretary
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